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MDM offers benefits, but make sure you measure them.

  Gartner confirms the continued adoption of MDM.  Adopters need to track and measure the benefits to prove ROI. Writers in fields from banking to marketing have covered Gartner’s latest research on...

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The “Got No Product Descriptions in My Inventory System” Blues.

  A song in the key of ERP Flat. Logistics Viewpoint blogger Steve Banker has a blog post today about Nordstrom’s efforts to increase sales by improving its customers’ shopping experience.  He cites a...

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Data quality: first things first.

  In the realm of “cart-and-horse,” “chicken-and-egg” analogies, it’s hard to argue that anything goes first or comes before data quality. Some business decision-makers who suddenly or finally “get”...

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Applied MDM: Business process management.

  BPM is essential in governing master data and managing its use throughout the enterprise. (Part of a series on how companies can leverage their master product data for more efficient operations and...

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